Embedding Accessibility Across a Global Organization
We helped operationalize accessibility practices across teams, roles, and workflows—through a scalable A11y playbook and resource hub.
Challenge
Many large organizations struggle to scale digital accessibility. Despite good intentions, most efforts remain reactive — triggered by legal pressure, reputational concerns, or one-off compliance audits. For one Fortune 50 healthcare company with thousands of digital touchpoints, this approach posed legal, brand, and business risks—while also limiting access for millions of potential users.
They didn’t just need training or one-off fixes. They needed a way to embed accessibility into everyday workflows.
Our Approach
Cloudberry partnered with the Inclusive Digital Experience team to customize our Digital Playbook System and co-create a Resource Hub. Our goal was to make accessibility practical and role-specific, tailored to how people actually work—whether they’re product managers, designers, developers, or legal reviewers.
Key components of the solution included:
- Separating the Why from the How: Built leadership alignment through business-case framing, while providing clear, actionable guidance to those creating digital products.
- Role-Based Personalization: Content was structured by role so users could easily find what applied to them—reducing overload and hesitation.
- Just-in-Time Design: The Playbook and Hub were built to be quickly referenceable during projects, not as static documents to read once and forget.
- Sustainable Governance: Structured to evolve with changing standards, with deep links to trusted bodies like WCAG and W3C.
Outcomes
- Remediated 30+ in-market websites in the first year after rollout
- Made the Playbook and Resource Hub available across the enterprise (130,000+ employees and vendors)
- Strengthened collaboration across functions—aligning design, dev, legal, and product under a shared framework
Why Cloudberry
Most accessibility vendors focus on testing and remediation. Cloudberry brings a behavior-first approach—and a scalable solution we’ve refined across multiple clients. Our A11y Playbook System is not a one-off deliverable, but a flexible, repeatable framework designed to embed accessibility into how people actually work.
We complement—not replace—third-party accessibility consultants and SMEs. By pairing our behavioral and design expertise with their technical audits and testing capabilities, we help organizations move from compliance to capability—at scale.
