The goods behind good experience

Wireframing Checklist

We know that wireframes are more than lorem ipsums and placeholders. To ensure a seamless handoff to our visual design colleagues, we devised a checklist of to-do’s. We thought you might want to take a peek. GETTING STARTED Make sure … Read more

Categories: Cloudberry, Experience Design, Visual Design 0

Email Deliverability and Efficiency

Even with all the advancements in content delivery media, email still stands as one of the most widely used and trusted approaches for targeted content delivery. However, the art of delivering email to a recipient’s mailbox nowadays is pretty much … Read more

Categories: Digital Marketing, Technology 0

Revisiting the System Usability Scale

When testing the usability of the products we design, we’re looking for definitive answers to the various assumptions and hypotheses we have made up to that point. We seek this validation from probable users who confirm whether pieces such as navigation, … Read more

Categories: Cloudberry, Experience Design 0

Why Accessible Design

56.7 million Americans have some type of disability (1), and 22.5 million adult Americans reported having some type of visual impairment (2). Most people experience some amount of vision and hearing loss as they age, and it is not uncommon to lose some cognitive abilities as well. Read more

Categories: Cloudberry, Experience Design 0

Atomic Design from a Developer’s Perspective

Cloudberry recently hosted one of its Lunch and Learn sessions for the team. During this session, the topic of “atomic design” was presented by Associate Creative Director, Nalina Sarma. Nalina discussed this methodology and its principles and explained how the … Read more

Categories: Cloudberry, Experience Design, Visual Design 0

3 Key Ingredients of Good Storytelling for Email Marketing

Most companies are taking advantage of email marketing. While some create funnel strategies to guide customers through the sales cycle, others, simply send sales promotions and flash sale offers hoping for a quick sell. While all of the above are … Read more

Categories: Digital Marketing 0

Considerations and Challenges of Retirement Planning UX

While digital experiences around saving for retirement are slowly coming along, in many ways, the field is still lagging behind the times. Important content is convoluted and users struggle to gain a realistic overview of their financial picture. As Shlomo … Read more

Categories: Experience Design 0

Typos, Trust & Context: When Do Typos Really Matter?

Cover letter with a typo

Before I get started on this one, I want to stress that I’m of the belief that any time a typo can be prevented, it should be prevented. But we’re all human, right? Typos happen, even when you’ve reviewed something … Read more

Categories: Digital Marketing, Experience Design 0

Boost Your Site’s Performance with Web Fonts

As well as good looks and legibility, web fonts offer a number of benefits that contribute to a smooth user experience, amped up site performance, and better SEO results. Read more

Categories: Experience Design, Visual Design 0

The Evolution of the Infographic

As more data emerges in the world, infographics are being used more than ever to help people understand and break down complex ideas. Read more

Categories: Visual Design 0