The goods behind good experience

Getting the Most Out of Your Testing Sessions

Here at Cloudberry, we are always looking for ways to increase efficiency and obtain more feedback from our users. When it comes to usability testing, we have a few ways we try to accomplish those goals. We run pilot tests … Read more

Categories: Cloudberry, Experience Design 0

In it for the Long Haul: Why Persistent UX Involvement is Key

Full disclaimer: this post was written by a UX designer. Situation: A visual designer receives a set of wireframes and begins to apply the appropriate branding styles. Just as his work is complete, the UX designer sends an updated wireframe … Read more

Categories: Cloudberry, Experience Design 0

Wireframing Checklist

We know that wireframes are more than lorem ipsums and placeholders. To ensure a seamless handoff to our visual design colleagues, we devised a checklist of to-do’s. We thought you might want to take a peek. GETTING STARTED Make sure … Read more

Categories: Cloudberry, Experience Design, Visual Design 0

Email Deliverability and Efficiency

Even with all the advancements in content delivery media, email still stands as one of the most widely used and trusted approaches for targeted content delivery. However, the art of delivering email to a recipient’s mailbox nowadays is pretty much … Read more

Categories: Digital Marketing, Technology 0

Revisiting the System Usability Scale

When testing the usability of the products we design, we’re looking for definitive answers to the various assumptions and hypotheses we have made up to that point. We seek this validation from probable users who confirm whether pieces such as navigation, … Read more

Categories: Cloudberry, Experience Design 0

Easy Steps to Take Toward Accessible Design

56.7 million Americans have some type of disability (1), and 22.5 million adult Americans reported having some type of visual impairment (2). Most people experience some amount of vision and hearing loss as they age, and it is not uncommon to lose some cognitive abilities as well. Read more

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Atomic Design from a Developer’s Perspective

Cloudberry recently hosted one of its Lunch and Learn sessions for the team. During this session, the topic of “atomic design” was presented by Associate Creative Director, Nalina Sarma. Nalina discussed this methodology and its principles and explained how the … Read more

Categories: Cloudberry, Experience Design, Visual Design 0

3 Key Ingredients of Good Storytelling for Email Marketing

Most companies are taking advantage of email marketing. While some create funnel strategies to guide customers through the sales cycle, others, simply send sales promotions and flash sale offers hoping for a quick sell. While all of the above are … Read more

Categories: Digital Marketing 0

Considerations and Challenges of Retirement Planning UX

While digital experiences around saving for retirement are slowly coming along, in many ways, the field is still lagging behind the times. Important content is convoluted and users struggle to gain a realistic overview of their financial picture. As Shlomo … Read more

Categories: Experience Design 0

Typos, Trust & Context: When Do Typos Really Matter?

Cover letter with a typo

Before I get started on this one, I want to stress that I’m of the belief that any time a typo can be prevented, it should be prevented. But we’re all human, right? Typos happen, even when you’ve reviewed something … Read more

Categories: Digital Marketing, Experience Design 0