The goods behind good experience

Designing for Delight 101

Should we always delight? “Delight” is something we’ve been hearing a lot about lately. It entails adding flare to our websites to make people smile, have fun, and remember your website more than others. Many times, this is achieved with … Read more

Categories: Experience Design, Visual Design

Berry Picks: UX Design Collaboration Tools

Collaboration is the key to keeping your project team on track. Email and instant messaging programs can quickly overflow with the constant stream of information that most projects generate. Wrangling this information can help increase your team’s ability to keep up … Read more

Categories: Experience Design, Visual Design

Designing With a “Chat-First” Mentality

“Hey Siri, tell us a joke.” “Hey Siri, what is the weather today?” “Hey Siri, do I qualify for life insurance?” With the expansion of voice assistants and chatbots (think Siri, Alexa, and Facebook Messenger add-ons), the exciting Conversational UI … Read more

Categories: Experience Design

Getting the Most Out of Your Testing Sessions

Here at Cloudberry, we are always looking for ways to increase efficiency and obtain more feedback from our users. When it comes to usability testing, we have a few ways we try to accomplish those goals. We run pilot tests … Read more

Categories: Cloudberry, Experience Design

In it for the Long Haul: Why Persistent UX Involvement is Key

Full disclaimer: this post was written by a UX designer. Situation: A visual designer receives a set of wireframes and begins to apply the appropriate branding styles. Just as his work is complete, the UX designer sends an updated wireframe … Read more

Categories: Experience Design

Wireframing Checklist

We know that wireframes are more than lorem ipsums and placeholders. To ensure a seamless handoff to our visual design colleagues, we devised a checklist of to-do’s. We thought you might want to take a peek. GETTING STARTED Make sure … Read more

Categories: Experience Design, Visual Design

Email Deliverability and Efficiency

Even with all the advancements in content delivery media, email still stands as one of the most widely used and trusted approaches for targeted content delivery. However, the art of delivering email to a recipient’s mailbox nowadays is pretty much … Read more

Categories: Digital Marketing, Technology

Revisiting the System Usability Scale

When testing the usability of the products we design, we’re looking for definitive answers to the various assumptions and hypotheses we have made up to that point. We seek this validation from probable users who confirm whether pieces such as navigation, … Read more

Categories: Experience Design

Easy Steps to Take Toward Accessible Design

56.7 million Americans have some type of disability (1), and 22.5 million adult Americans reported having some type of visual impairment (2). Most people experience some amount of vision and hearing loss as they age, and it is not uncommon to lose some cognitive abilities as well. Read more

Categories: Experience Design

Atomic Design from a Developer’s Perspective

Cloudberry recently hosted one of its Lunch and Learn sessions for the team. During this session, the topic of “atomic design” was presented by Associate Creative Director, Nalina Sarma. Nalina discussed this methodology and its principles and explained how the … Read more

Categories: Cloudberry, Experience Design, Visual Design